Lab-grown meat with a twist
Most website that touch the topic of lab-grown meat, they introduce the topic from a visual and storytelling approach closer to the lab, than to the final product.
Omeat was looking for a style far from the "lab" ideology but closer to his audience. With a section dedicated to educational content about the lab grow meat topic and explain how the company was working to create his product.
Industry
Food
Client
Omeat
Service
Web Design
Date
June 2023
Challenge
The challenge for the lab-grown meat startup lies in effectively communicating the benefits and potential of their innovative product to a wide audience, while addressing concerns and misconceptions surrounding this emerging industry.
Goal
The goal is to create a website that educates and engages visitors, highlighting the sustainability, ethical considerations, and health advantages of lab-grown meat. The aim is to instill confidence in potential customers and stakeholders, while positioning the startup as a leading force in the future of sustainable food production.
Solution
By utilizing compelling visual design, clear and concise messaging, and informative content, the website will showcase the scientific advancements and environmental benefits of lab-grown meat. Emphasis will be placed on transparency, addressing consumer concerns, and creating an engaging user experience that promotes trust and fosters curiosity about this cutting-edge technology.
